Laverne Cox had teased that she would be collaborating with Beyonce back in early August on Twitter, but the tweet didn’t give much of an idea as to what the project could be. That all changed yesterday when Ms. Cox posted a photo on Instagram saying “It’s about being free. Listening and moving without any judgment or limitation @weareivypark #IVYPARK #ad”
Now entering its fourth season, the relaxed and sexy activewear line from “Queen Bey” is showing no signs of slowing down. According to a press release from Beyonce, the new Fall / Winter 2017 collection features “deconstructed elements and asymmetry in deep teal and porcelain blue colorways.”
Cox is joined in the campaign by Beyonce’s choreographer Karen McDonald and models Ralph Souffrant and Grace Bol. “The message for this campaign is to celebrate everyone’s uniqueness.” The Fall / Winter 2017 collection of Ivy Park is available at Nordstrom and TopShop.
See the video featuring Cox and the others here: